IT solutions provider Apajove wanted to foster more new business opportunities and increase lead generation. To achieve these goals, Apajove partnered with Cube3 to develop a comprehensive marketing strategy including the creation of impactful marketing materials and campaigns that effectively engage prospects and fuel growth.

Key challenges

Apajove faced several marketing challenges:
  • Limited brand visibility: Apajove's brand presence was not sufficiently established in the market so there was limited visibility among potential customers.
  • Ineffective lead generation: Existing marketing efforts were not generating enough leads or converting prospects into customers effectively.
  • Lack of engaging content: Apajove lacked compelling marketing assets and campaigns that engage its audience and communicate its value proposition.


We developed and implemented a comprehensive and targetted marketing strategy including:
  • Brand positioning and messaging: We refined market positioning and messaging, ensuring clarity and consistency when communicating Apajove’s value proposition to its target audience.
  • Marketing asset development: We created a suite of new marketing assets including brochures, presentations, case studies, and whitepapers. These showcased Apajove's expertise and success stories in a compelling and creative way.
  • Campaign strategy and execution: We devised targeted digital marketing campaigns focused on lead generation and new business acquisition. These included email marketing, paid social ads and content marketing.
  • Website optimisation: We conducted a thorough audit of Apajove's website to identify conversion barriers and areas of opportunity. This enabled us to optimise accordingly, enhancing content for SEO and creating new opportunities for lead generation.
  • Performance tracking and optimisation: We implemented robust tracking and analytics tools to monitor the performance of marketing campaigns in real-time. This allowed for continuous optimisation and refinement of strategies to maximise ROI.


The collaboration between our team and Apajove resulted in tangible business growth, generating brilliant results including:
  • An increase in new customers, high-quality leads and new business opportunities.
  • Brand visibility and market presence improved significantly.
  • Higher levels of audience engagement, as evidenced by increased website traffic, social media interactions, and email open rates.
We understand that not all marketing performance challenges or opportunities come with clear solutions.
We’d be happy to informally chat things through with you to see if we can help bring the clarity you need.