Tech company CAE asked Cube3 to adapt and refine its marketing strategy, aiming to gain a competitive edge and stay ahead in a rapidly evolving industry. This included redefining its identity and market positioning, aligning all objectives with customer needs and CAE’s direction and vision. Additionally, CAE wanted to foster a cohesive and consistent brand image that resonates with its target audience.


We collaborated closely with CAE to address these challenges comprehensively. Beginning with an in-depth consultation process, we worked with CAE’s senior management, sales and marketing teams, and conducted customer interviews to gather insights into current brand positioning and market perception. Leveraging these insights, we developed a strategic roadmap for repositioning CAE's brand and messaging. This involved refining the value proposition, identifying key differentiators, and realigning marketing content to better reflect the company's offerings and vision. We also facilitated workshops and training sessions to ensure alignment and buy-in across all levels of the organisation. By engaging stakeholders at every stage, we ensured that CAE's brand transformation was embraced and supported company-wide.


Our collaboration generated significant results:
  • A revitalised brand positioning and messaging strategy that accurately reflects CAE's offerings and value proposition, resonating with its target audience and setting the stage for future growth.
  • Enhanced cohesion and consistency in CAE's brand identity, fostering trust and credibility among customers and stakeholders.
  • Increased alignment and synergy across senior management, sales, and marketing teams, enabling more effective collaboration and execution of marketing initiatives.
  • Improved customer engagement and satisfaction, as CAE's messaging became more relevant and impactful, addressing the evolving needs of its audience.
We understand that not all marketing performance challenges come with clear solutions. Let’s arrange a 30 min informal chat end explore how we can help.
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