Website & Web App

Redstor

Cloud backup platform Redstor wanted to redefine its brand identity and develop a new website that perfectly conveys its value proposition. The reason was that its website architecture had become outdated, and the design no longer effectively communicated its evolving identity.Redstor tasked Cube3 with redeveloping its website to provide a seamless user-experience (UX), an engaging and intuitive user-interface (UI) design, and a robust content management system (CMS).

Solution

We developed a strategic roadmap for the website redevelopment project. Beginning with a thorough analysis of Redstor's brand identity, target audience, and business objectives, we gained insights into the company's unique strengths and market positioning. Utilising these insights, we redefined the website's content architecture, organising information in a logical and user-friendly manner to facilitate easy navigation and exploration. This involved restructuring content to highlight key product offerings, features, and benefits, ensuring that visitors could quickly find relevant information to meet their needs. We also conducted extensive user research and journey mapping exercises to understand visitor behaviour and preferences. By identifying key touchpoints and interactions, we optimised the customer journey to guide visitors seamlessly from landing to conversion, enhancing engagement and driving lead generation. Leveraging our expertise in UX and UI design, we created a modern and intuitive website interface that reflects Restor’s commitment to innovation and excellence in data management. We incorporated compelling design elements and clear calls-to-action, ensuring that the website not only looks great but functions seamlessly across all devices and platforms. Finally, we deployed a robust CMS that enables Redstor to manage and update website content efficiently. Through comprehensive training and support, we empowered Redstor's team to take full control of its website, ensuring flexibility and scalability for future growth.

Results

Together, we produced great results:
  • A modern and visually appealing website that effectively communicates Redstor's brand identity and offerings to its target audience.
  • Enhanced UX and streamlined customer journey, resulting in increased engagement and lead generation.
  • Improved website performance and functionality, with seamless navigation and responsiveness across devices.
  • Empowered Redstor team with a robust CMS solution, enabling easy content management and updates.
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